September 26, 2023

Summer season season offers many causes for electronic mail entrepreneurs to contact subscribers, make thrilling presents, and need them joyful holidays. Let us take a look at our summer time inbox to see what authentic concepts manufacturers have introduced us.

Emails mentioning holidays and occasions

The primary vacation events of the summer time that model entrepreneurs use of their mailings are Father’s Day, Independence Day, Juneteenth (June nineteenth), Ladies’s Equality Day, and Cat Day. We’ve got chosen just a few profitable vacation examples for inspiration.

Juneteenth (June nineteenth) 

Today is also referred to as Freedom Day and commemorates the emancipation of enslaved African-Аmericans. 47 US states acknowledge Juneteenth as a festive event, though it is solely a federal vacation in Texas, the place it is also referred to as Emancipation Day. 

Topic line: Honoring Juneteenth 2023

Sender: NYX Skilled Make-up

Example of summer email marketing

(Supply: E mail from NYX Professional Makeup)

On this electronic mail, NYX reminds subscribers how vital this vacation is for everybody and presents a collection of its merchandise. A black background is symbolically chosen for the format, and GIF animation attracts consideration to the message.

Independence Day  

Topic line: Have a good time Independence Day With Large Financial savings

Sender: Decathlon America

Email with summer deals

(Supply: E mail from Decathlon America)

Decathlon stays dedicated to celebrating Independence Day with vital financial savings on tenting and tenting gear, kayaks, bikes, and extra. The model is making a superb promotional provide to curiosity outside fans in summer time.

How manufacturers performed with developments – Barbie advertising and marketing 

This July, the sensational premiere of the movie Barbie passed off. For entrepreneurs, it grew to become noticeable as a result of many world manufacturers determined to play this sport and provide prospects one thing from the world of Barbie — pink, shiny, and light-weight. 

All of the summer time electronic mail advertising and marketing campaigns associated to this development happy us with the unique design. E mail topic strains had been a selected pleasure throughout this era. Have a look at the examples under.

Topic line: I am a Pandora lady, in a Pandora World

Sender: Pandora

Email example with summer sale

(Supply: E mail from Pandora)

Pandora loves to please its subscribers with thrilling charms and different jewellery choices. And, in fact, within the Barbie choice, they included their very own pink ones. They embellished all of it with a gentle pink template design, attracting the topic line’s consideration — and the trending electronic mail marketing campaign is able to win hearts.


Sender: Vans

How to create an email campaign with summer sales

(Supply: E mail from Vans)

However this was actually surprising — a complete assortment from Vans in Barbie type. The e-mail design completely conveys the temper that Barbie-style purchases create. Discover the brilliant colours and attention-grabbing GIF animation that showcases trending Vans fashions and invitations you to go to the web site.

Topic line: It’s all the time a BARBIE PARTY! Dream artistry impressed by Barbie Land

Sender: NYX Skilled Make-up

Example of summer email marketing with Barbie trend

(Supply: E mail from NYX Professional Makeup)

This electronic mail grew to become the door to my childhood. You open it and perceive — these are the treasures that each lady goals of. Of their electronic mail design, NYX subtly mixed the previous and current of the Barbie world and didn’t neglect to current their shop-limited version assortment of merchandise.

Particular summer time collections and summer time gross sales

Clothes, shoe, and jewellery manufacturers and resellers create and provide particular summer time collections and maintain gross sales. Listed here are examples of a artistic strategy to such electronic mail campaigns.

Topic line: YES! CYBER SUMMER HAS ARRIVED E-V-E-R-Y-T-H-I-N-G is 50% off

Sender: Previous Navy

Email campaign with summer dresses and summer essentials

(Supply: E mail from Old Navy)

Previous Navy is assembling a collection of summer time garments and providing a surprising 50% low cost. Summer season season continues to be forward, so such presents are precious for subscribers. The brilliant visualization, which presents many alternative merchandise and colours, attracts folks to the web site since, even on the primary banner, the subscriber sees a surprising choice.


Sender: BaubleBar

Email for summer shopping

(Supply: E mail from BaubleBar)

A good suggestion for jewellery manufacturers is to gather gadgets with the identical stones or designs and accompany them with summer time holiday-themed photographs. On the one hand, we see the merchandise; on the opposite, we really feel the nice sea breeze and luxuriate in summer time colours. It is a superb hit to the center of the shopper.

Topic line: The Season of Raffia

Sender: Gucci

Email with a proposition for summer wardrobe

(Supply: E mail from Gucci)

Gucci presents a summer time assortment of footwear and baggage product of raffia and does this in an electronic mail marketing campaign created within the model’s luxurious type. Have a look at the e-mail design — there may be completely little doubt that this assortment will add stylish to your wardrobe.

Summer season e-newsletter themes and pictures

One of many nice issues about summer time is the summer time enjoyable, playfulness, and pool events. That is why our final two examples within the high summer time electronic mail advertising and marketing campaigns are exactly like this.

Topic line: Right here comes the solar

Sender: AppSumo

How to show summer vibe

(Supply: E mail from AppSumo)

AppSumo selected a GIF of a cute pug having fun with a swim within the pool for the banner of certainly one of its electronic mail newsletters in June. It is charming and places you in a nice temper.

Topic line: The final day of our summer time sale

Sender: MacPaw

Images to create summer vibes

(Supply: E mail from MacPaw)

MacPaw made their promotional electronic mail marketing campaign actually irresistible by inviting subscribers to the nice coolness of a summer time pool and welcoming them to play with their image — a cat. Who would refuse the sport and a pleasant summer time low cost?

Bonus: The ten greatest summer time electronic mail topic strains 

Summer season electronic mail topic strains are a particular deal with for the eyes as a result of manufacturers confirmed creativeness and tried to say all the things in phrases and emojis which are linked with summer time and can assist stand out within the mailbox. There have been particularly many such topic strains in June — they reminded us that summer time had already arrived.

Listed here are 10 examples of nice Summer season electronic mail topic strains to your inspiration:

  1. Splash Into Summer season — Vans.
  2. Catch This Wave of 20% Off Earlier than It’s Gone! — Placeit.
  3. New Summer season Arrivals — Free Individuals. 
  4. Uncover one thing new this summer time — Decathlon America.
  5. Summer season Type 101: Meet Your New Favourite Seems — VS PINK Semi-Annual Sale.
  6. We have got the hook-ups to your hottest summer time — NYX.
  7. INSIDE: Summer season’s Hottest Pattern — Victoria’s Secret. 
  8. Improve Your Summer season Look with our Shock Sale! — Thomas Earnshaw.
  9. Your summer time studying listing is right here — McKinsey Readers & Leaders. 
  10. Get Prepared for Some Summer season Advertising Enjoyable and a Particular Present Inside! — Seran | Spring Three.

Wrapping up

Summer season will certainly come once more. Acquire concepts to be totally ready for brand new summer time advertising and marketing campaigns and extra partaking emails. Use our electronic mail advertising and marketing calendar to keep away from lacking a very good cause to put in writing to your shoppers and comply with the developments. And we’re able to welcome autumn.

Create your emails simply in any season