Google pays it reached with California Legal professional Common Rob Bonta, resolving allegations that the corporate’s location-privacy practices violated the state’s shopper safety legal guidelines. The California Division of Justice claimed that Google was “gathering, storing, and utilizing their location information” for shopper promoting functions with out knowledgeable consent.
The criticism alleges that Google continued to gather shopper information associated to a person’s location even when a person turned the “location historical past” characteristic off. The corporate settled comparable and for illegally monitoring shoppers.
Along with paying $93 million, Google agreed to “deter future misconduct.” This settlement, which gained’t actually damage Google’s deep pockets, is essential as a result of the tech big generates nearly all of its income from promoting and location-based promoting is a essential characteristic of its promoting platform.
Shifting ahead, the California AG is asking Google to offer extra transparency about location monitoring by offering customers with detailed details about location information it collects. The corporate should additionally present disclaimers to customers that their location data could also be used for advert personalization.
Engadget reached out to Google for remark however did not obtain a response.
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